Most booked
Water purifier service
45–60 min. Deep clean filters, tank sanitization, free water-quality test. Rated 4.8 on the site. This is the household job.
Case Study · from rocareindia.com
RO Care India
RO Care India
If it purifies water, they service or sell it
Since 2008, RO Care India has been a water-purifier company first: send a technician to the kitchen RO, sell the next machine, stock the membrane, and run AMC so the same family does not call a stranger next summer.
The live site is both a doorstep service desk and a B2B + B2C marketplace — 6.79 lakh+ customers at 4.8/5, 7,500 business partners, PAN-India PIN codes, call 93115 87744 or book a slot online. Photos on this page are from their own site.
Doorstep service
AMC
Marketplace
30-min metros
90-day warranty
4.8 / 5
Doorstep experts — from their homepage
Certified tech · genuine spares · pay after the job
2008
Operating since
6.79L+
Customers · 4.8/5
7,500
Business partners
200+
Certified technicians
From the live FAQ
What does this website actually do?
In their own words: fix, install, and maintain water purifiers — from the under-sink RO in a kitchen to a 500-litre plant in an office. If it purifies water and it is broken, they sort it out.
Premium / B2B
RO plant service
2–3 hours. Full system check, membrane clean, pressure. Offices, restaurants, 100–500 LPH plants — not a kitchen visit.
Trending
Water softener service
1–2 hours. Resin bed, salt level, valve. Hard-water homes book this next to the RO job.
How a customer uses the site
- Book or callPick Water Purifier / Plant / Softener, choose a slot — or ring 93115 87744. “My RO isn’t working” is a valid ticket.
- Technician arrivesBackground-verified. In NCR/Mumbai metros they aim for ~30 minutes on urgent jobs, next day for routine. They say so on the FAQ — they do not pretend every Sunday in peak summer is 30 minutes.
- Explain, then fixDiagnose in plain language, quote before any part is changed, fix only after the customer says yes. Pay after the job.
- 90-day warrantyOn that service, genuine spares only. Kent, Aquaguard, Livpure, Pureit and the brand grid on the homepage.
Cities they stock
Core metros, then partners
Technicians and spare vans sit in Delhi, Gurgaon, Noida, Greater Noida, Faridabad, Ghaziabad, and Mumbai. Other PIN codes go through local partners who have to match their standard. Headquarters: JMD Megapolis, Sector 48, Gurugram.
That is the operating model behind “PAN India” — not 200 company vans in every district on day one.
Business model
Four ways the company makes money
The website is not a brochure. It is the front door for four lines that feed each other: a repair today, an AMC tomorrow, a new machine or a membrane next month, a plant for the office.
01 · B2C service
Job revenue
Household pays per visit (often discounted on the cards — “40% OFF · starts at”). Margin is labour + genuine spare. Pay-after-job removes the “advance then ghost” fear. Warranty is a cost they price in so the same leak does not become a free second trip they cannot track.
02 · AMC
Recurring visits
Annual maintenance: scheduled filter changes and check-ups. Reviews on the homepage (Gurgaon, Noida, Hyderabad, Chennai) are written about AMC, not one-off panic calls. This is the line that keeps a van busy in the slow week and includes spare parts on the plan.
03 · Marketplace
Sell the machine
Shop by category: purifier, softener, RO plant, dispenser, cooler, water ATM, ionizer, filter, tank, chiller, spare parts. Manufacturers and distributors list products on the e-commerce portal. RO Care takes the retail/marketplace cut and often the install job on the same order.
04 · B2B + parts
Plants, ATMs, wholesale spares
Commercial/industrial RO plants, water-ATM install and upkeep, spare-parts wholesale PAN India. 7,500 partners are the long tail: they take jobs RO Care cannot staff with its own 200+ techs. Clients named on the site include Tata Steel, IDFC, Park Inn, Azure.
Shop
The catalog is the second homepage
A family who booked a leak repair is one screen away from a new purifier or a membrane. That is why Services, Products, and Spare parts sit in the same nav as the phone number.
- Purifiers & softenersHome machines, multi-brand. Photo from their shop banner.
- Spare partsRO membranes, UV lamps, filters, SMPS/adapters — wholesale + install.
- RCI appSame booking on the phone. Homepage asks you to download the RCI mobile app.
What we built on that model
The website has to run jobs, catalog, and partners
Booking
Slot, not a call-back
Only 93115 87744 and a WhatsApp photo of a leaking Kent.
Service cards (purifier / plant / softener) with duration, rating, and Book service — same as the homepage.
Field
Tech app + quote
Pin on WhatsApp. Knock-off membrane. No warranty row.
Job: brand, symptom, quote before replace, genuine SKU, pay after, 90-day clock.
Commerce
List + sell
Service company with no catalog. Partner stock invisible.
Manufacturers list SKUs. Customer buys purifier or spare; install can attach to the same order.
Technology
Next.js storefront. Apps for customer and technician.
The public site is Next.js / React (homepage, booking, shop, brands). Customer and technician use React Native (RCI app). Node.js API, MongoDB for nested jobs (symptoms, parts, photos, warranty), hosted on AWS Mumbai — same region as their live storefront.
That stack exists because a service job is not a Magento SKU: it has a slot, a person on a bike, a quote, and a 90-day warranty. The catalog SKU is the other half of the model.
Next.js
React Native
Node.js
MongoDB
AWS ap-south-1
RCI app
Next.js website
Book service, explore products, spare parts, blogs, 93115 87744 always in the header.
RCI mobile + tech app
Customer tracks the visit. Engineer carries the checklist and spare SKU.
Node.js + MongoDB
Job document + order. AMC schedule. Partner assignment outside core metros.
Outcomes that match the site
What the business can do now
Kitchen jobs at scale
A Delhi Kent leak is a booked slot with a warranty row — the pattern their homepage reviews describe.
AMC is a product
Monthly visits and included parts are a plan, not a promise in a call recording.
Partners fill the map
7,500 partners take PIN codes the 200+ staff techs cannot cover. The site still looks like one brand.
Build yours
Need a service + shop marketplace?
Doorstep jobs, AMC, catalog, and partners on one Next.js + React Native stack — the RO Care India shape.